KAH brand announced that they will cooperate with CHINABEV LLC to start global expansion plans
According to media reports, Stolichnaya brand owner SPI group announced that in 2021, Amber Bev will roll out a new high-end tequila brand “KAH” through their mainland China distributor Chinabev LLC, to launch the global expansion plans from now on.
KAH is Amber Bev group super premium tequila brand, produced from Jalisco state of Mexico. KAH achieved the limit of tequila regulations, use only bule agave plant more than 10-12 years, 100% handmade, every ceramic bottle is unique with hand painting.?
The professional beverage industry media "Drinks international" said: Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia, and then expand into Canada and other key markets throughout the year.
Amber Beverage Group’s main distributor in China, Chinabev LLC, will set main focus on KAH Tequila brand.
Evija Sparāne, KAH Tequila’s global brand director, said, “KAH has all the prerequisites to succeed in China – its authentic origin and brand story, as well as being a globally appreciated tequila, are elements Chinese customers value highly.
“However, having a great brand is not enough. What is equally important is finding the right distribution partner who shares the same vision, passion and level of ambitions for the brand as we do.”
Famous world liquor business magazine《THE SPIRITS BUSINESS》said: Amber Bev announced they will launch brand global expansion plans through China market.? After successfully launched KAH new bottle design last year, large-scale global expansion plans kick start as well.
Jay Zhang, CEO of Chinabev LLC, added: “We have had positive feedback from the market with our first shipment and look forward to growing KAH into a market leader over the next few years.”
Famous UK Beverage industry insight and research portal《JUST-DRINKS》reports: Stolichnaya brand owner SPI group announced that, in 2021 it will roll out the new Tequila brand through mainland China distributor Chinabev LLC.
Commenting on the launch, global brand director Evija Sparane said KAH has all the attributes for success in China.
"Its authentic origin and brand story, as well as being a globally-appreciated Tequila, are elements Chinese customers value highly," Sparane explained.
The China launch is part of a global expansion for KAH. The brand rolled out in Canada last year, and this year Amber will add new Global retail markets. The company also plans to expand distribution into the Mediterranean region and the Middle East including Turkey, Cyprus, Dubai, Spain and India.
